When Mexican local packaging companies launched a siege with low prices, Sequoia used a combination of "technology + service" to open up the North American backyard market.
Market strategy:
- Precise positioning: Focus on high-end berry packaging-Mexican blueberry exports rank fourth in the world, but 80% use simple paper boxes.
- Localization team: Hire Mexican engineers to solve cultural differences and after-sales response problems.
- Tax compliance: Use the rules of the US-Mexico-Canada Agreement to set up a KD factory in the Monterrey Free Trade Zone to reduce tariffs.
Core competitiveness:
- Freshness preservation technology patent: Modified PP material extends the shelf life of blueberries by 5 days.
- Turnkey service: Provide one-stop solutions for packaging printing, sterilization treatment, and export customs declaration.
- Crisis response: During the shipping crisis in 2022, the delivery on-time rate was guaranteed to be 98.7% through the China-Europe Express.
- Future blueprint:
- Emerging market replication: Layout of major blueberry producing areas in South America such as Peru and Chile before 2025.
- Industry chain extension: pilot "packaging + cold chain" joint solution, and build a fresh logistics optimization system with Maersk Shipping.
Sequoia Enterprise based in Hong kong. The company has first-class production equipment, We have 4 lines of the automatic thermoforming production lines, strict control, clean and excellent production environment, professional technicians. Welcome to contact us to order Fruit Clamshell, Vegetables Clamshell, Fruit Tub, Salad Tub, Label Sticker, UPC Label, Meat Tray, Plastic Egg Box...
